And You Thought The OMFG Ads Were Pushing It...

Last season, "Gossip Girl"'s debut run was interrupted by the writer's strike. Upon their return at the end of April, they launched a teaser campaign which consisted of racy commercials showing quick cuts of sexy scenes from the show's first set of episodes and the letters OMFG blazed across the screen. For anyone under the age of 40, you know that stands for Oh My Fucking God. Parents of teens everywhere were instantly in an uproar. How dare they tongue-in-cheekily push a curse word on network TV and on gigantic billboards across the country to help advertise a show about teens. Say what you will, it was hot, and that's the magic of "Gossip Girl". It's about teens, but it's realistic in that those teens take part in very "adult" behavior. Not only that, there are many, many, many older people watching the show, and pushing-the-envelope-type ads only make that demographic feel better about tuning in every week. No 36-year old woman wants to REALLY watch Dawson and Joey hold hands while staring at a North Carolina creek, but they DO want to watch Chuck cavorting with strippers at the burlesque club "The Box" while downing tumblers of scotch in the back of his limo in downtown NYC. Cuz hey, we've all been there, done that. JOKING!!! (maybe)

Anyhoo, how did "Gossip Girl" react to the backlash they received last April? Did they tone it down this season? In the timeless and spiritual words of Whitney Houston: HELL TO THE NO. They stepped it up a notch and decided to run the following racy ads which promote the show as if it's an NC-17 movie marketed to teens, starring teens, watched by adults, and hated by parents.









They actually took the quotes used AGAINST them and put them on the ads to work FOR them. Kudos to you GG, kudos to you.