Just What Is Up With Those 1-877-Be-KANYE Commercials???

I thought I was seeing things when this popped up on my TV screen around 1am on a Wednesday in NYC, but then I did some internet research and found it on YouTube (the publisher of all things cinema verite), so it's real.




MISS TLC SAYS: The commercial doesn't show a web address, but it's BeKanyeNow.com. The whole thing is some sorta partnership with Absolut (which you can tell from the "infomercial" because they use the phrase 'in an Absolut world at the end'), but I don't know for what. On the site there is a countdown which says we are about 12 days away from whatever's about to happen (as of July 2nd).



Well whatever it is, it's funny and creative. Absolut was a marketing genius back when the release of each of their Absolut ads was like the release of a new album or movie. I know plenty of people that used to collect those things and enter contests to try to create the new ones. Unfortunately, they kinda fell off in popularity once many, many, many other brands of vodka (and other types of al-kee-hall including champagne, rum, tequila, and cognac) started to become more and more trendy, expensive, sexy, and cool. This marketing campaign looks like they may be trying to grab that young, edgy following once again. If so, good for them.